My background
Operator.
Not theorist.
My commercial career began at Logitech managing channel sales and marketing across national retail and distribution. I learned enterprise execution from the ground up.
At LightSurf Technologies, I was part of the founding team that built the world's first camera phone and launched the category that followed. Deployed globally with major mobile operators, LightSurf became the category leader before being acquired by Verisign. Early experience also included Starfish Software, acquired by Motorola.
For nearly a decade, I advised high-growth startups across telecom, financial services, automotive, and enterprise SaaS on product-market fit, go-to-market sequencing, and scaling operations. At Renovo, I served as Chief Commercial Officer, building the commercial platform for software-defined vehicles before the category existed. Renovo was acquired by Toyota in 2021. At Woven by Toyota, I led commercial and strategic operations between Tokyo and Silicon Valley, managing market development and platform partnerships at global scale.
I have been the first salesperson. I have been the Chief Commercial Officer. I have successfully navigated five acquisitions and integrations.What This Means For You
Whether you're creating a new category or scaling in an existing one, most commercial teams operate in a fog of competing priorities and uncertain bets. They iterate their way to the answer which can cost precious time and money.
I can help identify the real constraint in your go-to-market, move decisively on the bets that matter, and build commercial strategy aligned to where your product is actually heading. This compresses the timeline significantly.
The result is momentum that separates leaders from the rest. This has been the key benefit I bring to my clients.